I had a fabulous time at the BlogPaws conference last week. I learned so much about behind-the-scenes social media planning and content strategy, and I spent the entire time surrounded by a brilliant group of women. I tried to soak up everything I could over those four days. As I combed through my notes on the flight home, I realized a few key themes emerged.
Here are my top three takeaways from BlogPaws 2014:
1. Tell a story. This point was made in numerous sessions. Readers want a story. Even if you’re writing a product review, turn it into a tale. People want to be entertained, so find a way to turn every blog post, tweet, and status update into a story.
2. Diversify. Don’t build your house on another man’s land, right? This holds true for social media platforms. After Facebook’s big algorithm change, a number of content developers experienced a hit. If you’re diversified and have a presence – and, ideally, an audience! – in several spaces, changes like that won’t impact you as negatively. However, your main hub has to be your own website. That’s your land.
3. Collaborate. This point wasn’t ever overtly stated, but so many speakers mentioned that, as writers and bloggers, many of us work alone. Ok, so our dogs are our colleagues, but they’re not particularly helpful when it comes to WordPress widgets or social media strategy. One speaker suggested finding an accountability partner. Another said to assemble a tribe – either online or off – who will give you honest feedback. One of the more techie speakers suggested finding local meetups of folks who are working on the same platforms as you are so you can share tips and tricks. Whatever route you take, it’s important to find someone you trust.
Overall, the conference was incredible. I learned a ton and met some amazing people. I hung out with old friends and made many new friends, too! I already can’t wait until next year.