How to be a better blogger in 3 simple steps

Do you want to grow your influence and command bigger marketing campaigns?

That seems to be driving many bloggers these days. Bigger audience = bigger influencer = bigger payday.

Of course, the difficult piece of that equation is the bigger audience one, but it somehow gets overlooked for quick tips and tricks on monetization.

I think that’s a mistake. A big one.

It’s time to go back to the basics.

As bloggers, the only way–I repeat, the only way–to grow your audience is by creating authentic content consistently.

You can learn every fancy trick in the HTML book, but unless you’re creating quality content that is genuine to you, you’ll never grow an audience of loyal fans. And without them, you won’t build your influencer, and you won’t command those big paychecks.

So, let’s go back to basics, shall we? How do you grow an audience of loyalists? By upping your blogging game!

Here’s how to be a better blogger in 3 simple steps:

  1. Post quality content. Don’t post crappy content. It’s as simple as that. Be thoughtful and purposeful in what you write, and edit ruthlessly. Don’t get sucked into learning every little tip and trick and “hack” on Pinterest. Focus on the work. Focus on the writing and the imagery. Do your best with every single post. If you don’t feel like it’s possible to do your best on every post, you’re probably posting too much. Scale back so you can do your best. Which leads me to…
  2. Post quality content consistently. You know you need to publish your best work. But, you need to be cognizant of your readers’ time and attention. If a post pops every day for two months, then suddenly it’s crickets for a few weeks (or vice versa), you’ll lose readers. Decide how often you can create your very best work, and stick to that schedule.
  3. Be true to you. If a collab feels wrong, it is. If a guest post exchange feels off, it is. If a product doesn’t fit you or your lifestyle–even if it comes with a heft check–you have to pass. As a blogger, YOU are the brand. You’re putting yourself on the line with everything you write, and if you write things that are inauthentic, readers will know and will abandon you. Be true to you in all things. Then you can never fail!

I think many people jump into blogging because it seems or looks easy. We know it’s not. But publishing awesome content consistently and staying true to yourself ensures your long-term success. Stick with those three tips, and you will grow your audience, you will build your influencer, and you will command those big paychecks.

In the meantime, if you want to dig super deep into learning how to be an authentic blogger, check out my ebook, Authentic Blogging. It contains everything you need to harness your authentic voice and grow your audience by leaps and bounds!

What I’m working on…

Balancing a new baby–our daughter is now 16 whole weeks old!!–with work has been a juggling act! Some days, it’s super easy to keep those balls in the air. Other days, they clatter to the ground.


Honestly, though, I’m someone who has always preferred to be busy, so I don’t really mind the juggling act. That said, I have cut down on some projects.

Here are three recent articles I’ve gotten to write:

  • BlogPaws, of course: This active voice vs. passive voice post was my favorite one to write all July!
  • PAW5: I love writing blog posts about enriching your dogs’ lives. It’s a true passion for me!
  • Pet Age: I recently wrote this story about anxiety products for dogs, which was eye-opening for me and my training with Cooper. We started him on one of the products I learned about for the story, CBD treats from Austin and Kat.

Unfortunately, my own pet blog has been one of the biggest cuts. But, this is just a season. And, it’s funny, but it sort of has helped to write far less on my blog. For a while, I felt burnout setting in, and now I’m giving myself time to think and brainstorm. Big ideas are percolating! I’m sure they’ll all bubble to the surface when the time is right.

I’d love to see what you’re working on! Fellow writers, tweet me @maggiemarton with your current projects so that I can read and share!

5 Affordable holiday gifts for bloggers

Sure, we could all use a shiny new digital printer, a DSLR camera, or a powerful laptop. And if those gifts are in your budget, by all means! Get them for the blogger on your list! If, however, you’re on a tight budget or your gift list is longer than Santa’s, one of these five affordable holiday gifts for bloggers will do the trick!

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5 Affordable Holiday Gifts for Bloggers

A pretty notebook

Even though we work in a digital space, nothing beats putting pen to paper. When an idea hits–maybe for a new blog post series or a possible collaboration–every blogger needs a nice notebook to jot down the inspiration. I’m a huge fan of Moleskine notebooks because I love the paper quality, and they’re available just about everywhere. And they’re pretty.

Conference pass

Most bloggers attend at least one annual conference. It’s a great way to sharpen skills, network, and step away from the daily grind. A conference pass makes an excellent gift that’s as thoughtful as it is generous!

Amazon gift card

I was going to suggest a few specific blogging-related books (that are, ahem, on my wish list, like this* and this* and this*), but everyone has different needs. Because the blogging world changes so rapidly, staying on top of trends is incredibly important. A gift card to Amazon (or your bookstore of choice) can help the blogger in your life stay on top of what’s new through the latest releases.

Smartphone gloves

Have you ever been out walking your dog on a snowy winter morn when your phone rings. Or that text pops up. You know the one. The One. You’ve been waiting to get news to break on your blog. Long story short: Your hands are swaddled in warm winter gloves that don’t allow you to respond to that important message. Enter texting gloves! These babies will let you keep your hands warm while replying to that oh-so-critical message.


Finally, you know no list would be complete without a little self-promotion thrown in for good measure! For the blogger who loves useful, actionable tips and a step-by-step plan, I obviously recommend my eBook, Authentic Blogging: How to find (and use) your authentic voice. I’m a partial observer of course, but I’ve heard from many of you that it’s been incredibly useful in developing fresh content. Plus, it’s only $7 so there’s no reason not to buy it!

There you have it! My five recommendations for affordable holiday gifts for bloggers! What’s on your list this year? Tweet me your wish list so we can compare notes!

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