Tag Archives: pet industry

What I’m Working On…

It’s been a bonkers 2016 so far! (I feel like I say that about every year…)

I took on the role of Senior Editor at BlogPaws at the end of 2015, and it’s been a whirlwind of activity since. I’m proud of all that’s been accomplished on the BlogPaws blog and would love for you to go check it out.

I’ve also contributed two columns each month to Pet Age Magazine. It’s such a pleasure to work with leading pet industry manufacturers and media pros on a monthly basis. I learn so much with every story I write. Check out some of my recent work.

It’s been a travel-heavy year, too. It started with the BlogPaws team summit in Phoenix earlier this year, followed by Global Pet Expo in Orlando, and my trip to Best Friends in May. BlogPaws is around the corner, in Phoenix at the end of June. That’s followed by SuperZoo in Last Vegas and a girlfriends’ trip to Vancouver at the end of August. Whew!

I took on a bunch of other little side projects, too, like contributing blog posts to PAW5 each month. I love that gig because they’re an eco-friendly brand that’s all about enriching our pets’ lives. How great is that?

Lastly, I’ve been chipping away at OMD. To be honest, I’ve struggled to keep up with it, not just because of all the work stuff, but because it’s hard to find our herd’s new voice after we lost Lucas. Everything changed, and it’s just taken me time to wrap my head around it and find this new voice. But, it’s coming.

So, that’s where I’ve been! How about you? Connect with me on Twitter so we can compare project notes!

How did you become a pet writer?

Of the many questions I get about what I do, probably the most-often-repeated question is: How did you become a pet writer?

This is just a theory, but I suspect most people in the pet industry got here not because of a specific desire to work in the pet industry. Rather, I suspect most people in the pet industry are here because of a pet.

A special pet.

The special pet who comes in, sheds all over your house, and changes your life.

That’s how I became a pet writer. I recently got to tell this story to a group in my town. I posted it on my blog, and I’ve gotten a number of follow-up questions via email.

It’s interesting how my worlds overlap. The pet world seems to live on my blog, while this website is sort of a hub for storing not-specifically-pet-related ideas. I’m working out how to manage the cross over, though, and I thought this was a great opportunity to make progress.

So, if you’re a writer who’s interested in the pet industry, and you’re wondering how did you become a pet writer, here’s my full answer: It all started with a dog.

New project alert!

I’m thrilled to be contributing to two new blogs: The Honest Kitchen’s and Dublin Dog Blog’s. I love both those organizations and am excited to contribute to their online space.

My first two posts for The Honest Kitchen are up, and you can check them out here:

You Found a Lump on Your Pet. Now What?

Kick Dog Car Sickness to the Curb

Can’t wait to share more of my contributions down the line!

Upcoming pet writing projects – my fave!

I’m so happy it’s spring!

Spring has sprung!

This baby is practically glowing in our front yard!

I love this time of year. Flowers are blooming. The days are longer. The mosquitoes aren’t yet the size of finches. Ah, spring!

Since it’s the start of the second quarter, it’s also time for us small-business folks to reevaluate our goals and direction for the upcoming months. Did we accomplish what we wanted to in Q1? Where do we want to go in Q2?

I’m excited to take on a second assignment with Pet Age, adding a Groom&Board article on top of my Products&Trends piece. I adore this magazine and the staff, and I’m thrilled to tackle more assignments.

I’m also contributing more to Victoria Stilwell’s Positively.com blog, which I love because I get to talk positive training in a brand new venue.

There’s a ton of stuff going on the blog these days, too, including the newsletter.

And a few more details-to-come projects that are all about pets, crafts, and building a super strong bond with our dogs and cats.

I’m LOVING that so much pet writing work is piling up because it’s what I’m most passionate about!

Here’s to finding work that fuels your passion! Happy spring!

 

Quick news: My recent radio appearance

A couple weeks ago, I had the honor of being a guest on the Pit Bulletin Legal Network’s weekly radio show. It’s a show I never miss, so I was thrilled to be a part.

If you have some time – and you want to hear me chat with the show’s fabulous hosts about all things dog – listen here.

 

 

Total Pet Expo Fall 2013 Recap

I’m finally home after a whirlwind trip to Chicago with pit stops in Indianapolis and Houston. There’s always so much to do to catch up after time away, but I wanted to recap a few trends I spotted at the Total Pet Expo. (Note: These are from the business/editorial side. If you’d like to read about trends in pet products, check out  my recap on OMD!)

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  1. The pet industry is huge. It’s growing. It’s long been touted as “recession proof,” which may not be true. Everyone I spoke with said orders were down at this show. One reason? Nerves over the possibility of a government shutdown, for one. Plus, there wasn’t much new at this show. (It’s smaller than other shows, which could be the reason for that.) Regardless, a conversation I had with a woman in line for coffee captured it. She said, “People sure are grumpy this time around.”
  2. Editorial is highly valued. Obviously this is reassuring to me as a writer. But it’s also interesting from a business perspective. Brands strongly desire editorial coverage, which means that managers are looking to publications to stay on top of trends. This drives home just how important it is for writers and editors to stay on top of what’s new and hot. A fun challenge! I accept! 🙂
  3. Pet industry professionals are nice. That may seem irrelevant at first glance, but we all want to work with people we like, right? From friendly and helpful PR reps to the knowledgeable sales reps to the product designers, everyone comes from a shared passion – pets – and it’s evident in their work.

If you’re in the pet industry, do you see these signs in your day-to-day? If you’re in another industry, what can you take from these trends?