Meaningless at its worst, trite at its best, business jargon clutters up your writing.
When writing anything–whether it’s an email or a proposal–your goal is clarity. Duh, right? You want your readers to understand what you’re saying.
Toss in a whole bunch of annoying business jargon, and you risk losing the clarity of your presentation.
So, what is some of the most irritating “corporate speak”? Here my five biggest annoyances:
Move the dial: Also, move the needle. This means that the task or project has a visible impact. Remember the most important tenant of good writing? Show, don’t tell! Instead of saying something will “move the dial,” tell them how, what, and why your idea has impact.
Drinking the Kool-Aid: I’ve heard this one a lot lately, and while I agree that blind allegiance makes zero sense, I’m also not fond of comparing office politics to an actual massacre.
Moving parts: This one crops up when someone wants to convey that a project or task is complex. Instead of the vague, “There are lots of moving parts,” quantify what those parts are to create a greater impact.
Synergize: I hate this word. It’s meaningless. What are you really trying to say or convey? Write that instead.
Out of pocket: This one bugs me. The intent is to convey that you’re not at you’re desk. You’re out of the office. It cropped up ages ago to imply that you were so important you’d still be working but limited to the Palm Pilot or whatever was in your pocket. Now? It’s misused, overused, and needs to go!
Ditch these annoying phrases; your writing will be succinct and clear. Plus, you won’t annoy people! 🙂