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OK, then. So, what IS authenticity?
When I posted this post a couple weeks ago, I struck a nerve. By that I really mean the post got a handful more Twitter shares than usual, which I found interesting and warranted some digging. Here’s the thing: “Authenticity” has become a toxic word. It’s so over-used and it’s so mis-used that it’s easy to dismiss. And that really sucks. I think the misuse happens when Instagrammers spray dry shampoo in their dirty hair and call it “authentic” or sip a latte at a sidewalk cafe and caption #authenticliving or whatever–that does not (necessarily) equate to authenticity. So, what is authenticity? It’s first knowing your values. What do you stand for?…
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5 Content Marketing Myths Debunked
Recently, I finished a big, huge, gigantic writing project… well, a big, huge, gigantic portion of an even bigger project. I got to write 16 pages about content marketing. YAY! Go, me! I love my job! #ragingnerd Anyway, as I wrote those 16 pages, I kept thinking about how many myths I encountered about content marketing as I scoured blogs and YouTube videos for source material. It astounded me to see the crazy-pants tips being hocked as truth bombs when they’re anything but. So, I kept a sticky note separate from the writing project to capture a few thoughts as they cropped up, and today I decided to share some of the…
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Authenticity Does Not Equal Dirty Hair, Joggers, & a Latte
You’ve seen this person on Instagram: a perfectly-styled shot of big, dry-shampooed hair parked at a cafe table sipping a foamy latte, while rocking a perfectly casual pair of joggers, strappy sandals, and a tank. The caption is always something like, “Dirty hair, don’t care! Not every day can be styled. Some days it’s all about the dry shampoo, yo! I have to be true to myself, and this is the real me. #authentic #beyou #unstyled #sorrynotsorry #vsco” etc. Here’s the thing: You might be someone who rocks days-old hair and drinks lattes and wears joggers, and that’s awesome. If that’s who you are, that is truly awesome! But. Styling…