Bloggers: STOP Doing These Things to Be More Efficient

Do you want to be a more effective blogger? More productive? More profitable? Of course we all do. But, oftentimes, we try to achieve efficiency by adding more to our lists: more time management techniques, more tips and tricks, more hacks. And, unfortunately, we’re inadvertently wasting a ton of time by filling our schedules with…… Continue reading Bloggers: STOP Doing These Things to Be More Efficient

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Storytelling 201: How to market and sell with stories

Who here loves to sell? While I can’t see you through my monitor, I bet nearly everyone is shaking their heads, “Nope!” Yet for those of us who run our blogs as a business, that’s essentially what we’re hired to do: Sell either the brand or a specific product that brand manufactures. Whether you participate…… Continue reading Storytelling 201: How to market and sell with stories

How to Increase Blog Traffic While Staying True to YOU!

Let’s talk blog growth: Unless you’re blogging as a hobby–which, by the way, is awesome and get on with your bad self!–you probably want to make a little money from sharing your time and talents with the internet. If you google info on growing your blog, you’re hit with dozens (hundreds? thousands?) of posts about…… Continue reading How to Increase Blog Traffic While Staying True to YOU!

OK, then. So, what IS authenticity?

When I posted this post a couple weeks ago, I struck a nerve. By that I really mean the post got a handful more Twitter shares than usual, which I found interesting and warranted some digging. Here’s the thing: “Authenticity” has become a toxic word. It’s so over-used and it’s so mis-used that it’s easy to dismiss.…… Continue reading OK, then. So, what IS authenticity?

5 Content Marketing Myths Debunked

Recently, I finished a big, huge, gigantic writing project… well, a big, huge, gigantic portion of an even bigger project. I got to write 16 pages about content marketing. YAY! Go, me! I love my job! #ragingnerd Anyway, as I wrote those 16 pages, I kept thinking about how many myths I encountered about content marketing as…… Continue reading 5 Content Marketing Myths Debunked

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Authenticity Does Not Equal Dirty Hair, Joggers, & a Latte

You’ve seen this person on Instagram: a perfectly-styled shot of big, dry-shampooed hair parked at a cafe table sipping a foamy latte, while rocking a perfectly casual pair of joggers, strappy sandals, and a tank. The caption is always something like, “Dirty hair, don’t care! Not every day can be styled. Some days it’s all…… Continue reading Authenticity Does Not Equal Dirty Hair, Joggers, & a Latte

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