We write to convey something. You, the blogger, want to communicate with your audience. Maybe you’re telling a story to connect with your readers. Maybe you’re selling a product or delivering a free offer. Maybe you’re knee-deep in a content offering, a funnel, or a course. Whatever you’re writing, no matter how brilliant your work, …
Do you want to be a more effective blogger? More productive? More profitable? Of course we all do. But, oftentimes, we try to achieve efficiency by adding more to our lists: more time management techniques, more tips and tricks, more hacks. And, unfortunately, we’re inadvertently wasting a ton of time by filling our schedules with …
Bloggers: STOP Doing These Things to Be More Efficient Read More »
Who here loves to sell? While I can’t see you through my monitor, I bet nearly everyone is shaking their heads, “Nope!” Yet for those of us who run our blogs as a business, that’s essentially what we’re hired to do: Sell either the brand or a specific product that brand manufactures. Whether you participate …
Storytelling 201: How to market and sell with stories Read More »
We got lost driving out to the no-kill shelter in northern Virginia. We nearly gave up because, by the time we found our way around the horse farms and dirt roads to the right gravel drive, we only had half an hour before the shelter closed for the night. As we spotted the turn, John …
Storytelling 101: The why and how of telling stories on your blog Read More »
Let’s talk blog growth: Unless you’re blogging as a hobby–which, by the way, is awesome and get on with your bad self!–you probably want to make a little money from sharing your time and talents with the internet. If you google info on growing your blog, you’re hit with dozens (hundreds? thousands?) of posts about …
How to Increase Blog Traffic While Staying True to YOU! Read More »
When I posted this post a couple weeks ago, I struck a nerve. By that I really mean the post got a handful more Twitter shares than usual, which I found interesting and warranted some digging. Here’s the thing: “Authenticity” has become a toxic word. It’s so over-used and it’s so mis-used that it’s easy to dismiss. …
Recently, I finished a big, huge, gigantic writing project… well, a big, huge, gigantic portion of an even bigger project. I got to write 16 pages about content marketing. YAY! Go, me! I love my job! #ragingnerd Anyway, as I wrote those 16 pages, I kept thinking about how many myths I encountered about content marketing as …
You’ve seen this person on Instagram: a perfectly-styled shot of big, dry-shampooed hair parked at a cafe table sipping a foamy latte, while rocking a perfectly casual pair of joggers, strappy sandals, and a tank. The caption is always something like, “Dirty hair, don’t care! Not every day can be styled. Some days it’s all …
Authenticity Does Not Equal Dirty Hair, Joggers, & a Latte Read More »