• news

    Combining Passion and Purpose with The Zero-Waste Pet

    Last week I shared my definition of authenticity. It focuses on two points: knowing your values and aligning your life around them. Well, I’m proud to say that I’ve been practicing what I preach! One of my fundamental values is sustainability, being a kind steward of this planet. It’s a shared resource, you know? I believe we all have a responsibility to take care of the earth. I take that responsibility seriously. Another one of my fundamental values is helping people be great pet owners. I write my blog to provide nonjudgmental, useful, funny, down-to-earth guidance to people who love their dogs and cats as much as I love mine.…

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    Authentic Blogging eBook: FAQs

    So excited to announce: Earlier this morning, my eBook officially launched! Authentic Blogging is now for sale! A few FAQs to learn more about Authentic Blogging: Why “authentic” blogging? The blog world is full of bells and whistles: SEO, algorithms, image optimization, HTML, CSS, tagging, social sharing, social tagging, speed dating… no, wait. Not that last one. The reality is that there are tons of moving parts, and it’s difficult to keep up. At the end of the day, though, the thing that differentiates successful bloggers from those whose sole reader is their mom is the writing. I believe the best writing, the writing that will captivate an audience, comes…

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    Upcoming pet writing projects – my fave!

    I’m so happy it’s spring! I love this time of year. Flowers are blooming. The days are longer. The mosquitoes aren’t yet the size of finches. Ah, spring! Since it’s the start of the second quarter, it’s also time for us small-business folks to reevaluate our goals and direction for the upcoming months. Did we accomplish what we wanted to in Q1? Where do we want to go in Q2? I’m excited to take on a second assignment with Pet Age, adding a Groom&Board article on top of my Products&Trends piece. I adore this magazine and the staff, and I’m thrilled to tackle more assignments. I’m also contributing more to…

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    Quick news: My recent radio appearance

    A couple weeks ago, I had the honor of being a guest on the Pit Bulletin Legal Network’s weekly radio show. It’s a show I never miss, so I was thrilled to be a part. If you have some time – and you want to hear me chat with the show’s fabulous hosts about all things dog – listen here.    

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    New project alert!

    I love pet publications. I’m obsessed with my dogs, and I relish any opportunity to learn more about them and the best ways to spoil their furry little selves. So I’m super excited to announce that I get to write the monthly Products & Trends column for the dog category for Pet Age Magazine, the leading publication for pet professionals. My first column, Evicting Fleas, appeared in the January issue. Coming soon: Dental products!