When I posted this post a couple weeks ago, I struck a nerve. By that I really mean the post got a handful more Twitter shares than usual, which I found interesting and warranted some digging. Here’s the thing: “Authenticity” has become a toxic word. It’s so over-used and it’s so mis-used that it’s easy to dismiss. …
Do you want to grow your influence and command bigger marketing campaigns? That seems to be driving many bloggers these days. Bigger audience = bigger influencer = bigger payday. Of course, the difficult piece of that equation is the bigger audience one, but it somehow gets overlooked for quick tips and tricks on monetization. I …
How often have you, as a blogger, been told to write authentically? How frequently have you read the advice to be authentic and your audience will find you? Sure, you should absolutely write authentically. Yes, if you are authentic, the right people will find you. But… How do you do that? How do you write …