• blogging

    OK, then. So, what IS authenticity?

    When I posted this post a couple weeks ago, I struck a nerve. By that I really mean the post got a handful more Twitter shares than usual, which I found interesting and warranted some digging. Here’s the thing: “Authenticity” has become a toxic word. It’s so over-used and it’s so mis-used that it’s easy to dismiss. And that really sucks. I think the misuse happens when Instagrammers spray dry shampoo in their dirty hair and call it “authentic” or sip a latte at a sidewalk cafe and caption #authenticliving or whatever–that does not (necessarily) equate to authenticity. So, what is authenticity? It’s first knowing your values. What do you stand for?…

  • miscellaneous

    How to Be a Better Blogger in 3 Simple Steps

    Do you want to grow your influence and command bigger marketing campaigns? That seems to be driving many bloggers these days. Bigger audience = bigger influencer = bigger payday. Of course, the difficult piece of that equation is the bigger audience one, but it somehow gets overlooked for quick tips and tricks on monetization. I think that’s a mistake. A big one. It’s time to go back to the basics. As bloggers, the only way–I repeat, the only way–to grow your audience is by creating authentic content consistently. You can learn every fancy trick in the HTML book, but unless you’re creating quality content that is genuine to you, you’ll never…

  • freelance life

    5 Steps to More Authentic Writing

    How often have you, as a blogger, been told to write authentically? How frequently have you read the advice to be authentic and your audience will find you? Sure, you should absolutely write authentically. Yes, if you are authentic, the right people will find you. But… How do you do that? How do you write authentically? How do you balance all the social media dos and don’ts with being your true self? Here are my 5 steps to authenticity that apply to anyone creating content: Write like you speak. Nothing makes your work sound weirder faster than trying to write in a way that you think sounds “smart” or, really, anything…

  • work life

    BlogPaws 2015 and eBook News!

    I’ve attended all but one of the annual BlogPaws conferences (darn chemo ruined my perfect record), and this year’s was a remarkable experience. They’re all wonderful, of course, but this was the first year I got to speak. That’s me. Speaking. I need a haircut. Anyway, it was an absolute pleasure to chat about authenticity in blogging. I truly believe that the key to long-term success is being completely, wholly true to YOU with your blog. In a cluttered online environment, discerning readers can pick out who’s being honest and forthright versus those bloggers who are just shilling. That isn’t to say you can’t earn money on your blog; you…