• blogging

    Storytelling 201: How to market and sell with stories

    Who here loves to sell? While I can’t see you through my monitor, I bet nearly everyone is shaking their heads, “Nope!” Yet for those of us who run our blogs as a business, that’s essentially what we’re hired to do: Sell either the brand or a specific product that brand manufactures. Whether you participate in influencer marketing campaigns, create and sell your own products, sell services like consulting, or work directly with brands, you’re selling. If you are someone who, like me, feels uncomfortable with the idea of “selling” or you don’t want to come off as “salesy” to your readers, I’m here to reassure you: You can be…

  • blogging

    How to Increase Blog Traffic While Staying True to YOU!

    Let’s talk blog growth: Unless you’re blogging as a hobby–which, by the way, is awesome and get on with your bad self!–you probably want to make a little money from sharing your time and talents with the internet. If you google info on growing your blog, you’re hit with dozens (hundreds? thousands?) of posts about “growth hacks” and tips and tricks to “game” the system. Those hacks might help you see a spike in growth, but it won’t be long-term, lasting, meaningful growth, the kind that gets you paid gigs. Instead, it’ll be temporary numbers jumps without any retention. And who wants that? We’re in this for the long haul,…