Well, technically there is… but NOT how it’s defined by online salespeople. What is passive income? From BusinessDictonary.com: “Earnings from rent, limited partnership, or other sources of income (in which the earner does not take an active part), not including salary, wage, interest, or capital gain. Also called unearned income, passive income can be written…… Continue reading There’s No Such Thing as Passive Income
How often do you hear it lamented, “Blogging is dead”? Just yesterday someone said that to me on a call, ironically, about her business blog. I’ve said this before, and I know I’ll say it a million times more, but just because you don’t like or understand something doesn’t mean you can bury it. And…… Continue reading Blogging Is Dead… and Other Myths
Fact: Everyone online has an opinion about everything. Some of those folks are able to express their opinions in clear, constructive, kind ways. They’re able to have robust discussions with friends on social or in the comments section, and they understand that many issues have many sides so it’s easy to stay respectful of others…… Continue reading How to deal with criticism online
While you focus on creating fresh, new, engaging content for your readers, chances are a few spots on your blog are gathering dust. It happens: You want to keep your blog fresh, of course, but that makes it easy to “set it and forget it” with your blog’s static pages. Ask yourself a handful…… Continue reading 3 Things to Check on Your Blog ASAP
Can you work online and minimize your impact on the planet? Whether your job is entirely digital or not, chances are you spend a chunk of your day consuming digital media. It’s inescapable. If you do create in a digital space or if you simply consume, the reality is that your tech habits do have a significant…… Continue reading Does blogging have an environmental impact?
Of course! OK, see ya next week! Just kidding… sort of… I recently had a conversation with someone who was griping about having to write “SEO copy” and coming off sounding awkward and forced. Hmm. That can happen. That does happen. I read awkward copy all over the web, copy where you can skim it and…… Continue reading Authenticity and SEO: Can you have both?
In my former role as Director of Content for a digital media company, I received countless pitches for guest blogging. I would estimate–conservatively–that for every 15 pitches, one was worth pursuing. And of those, roughly half fall apart because the writer never replies to my response, the writer submits shitty copy that’s unsalvageable, or because…… Continue reading How to Land a Guest Blogging Pitch
How often have you, as a blogger, been told to write authentically? How frequently have you read the advice to be authentic and your audience will find you? Sure, you should absolutely write authentically. Yes, if you are authentic, the right people will find you. But… How do you do that? How do you write…… Continue reading 5 Steps to More Authentic Writing