• work life

    Why BlogPaws?

    On a sunny May morning in 2010, I pulled into a gas station somewhere between Bloomington, IN, and Columbus, OH. I pulled out my phone while the tank filled. I spotted a ton of tweets from other folks who were on their way to the first ever BlogPaws conference. I actually considered NOT tweeting that I was on my way, too, because I felt like such a fraud. Who was I to be going to a social media conference? Who was I–a blogger with less than a year under her belt–to think I could hold my own in a professional crowd? Of course, it all turned out fine, despite myriad…

  • work life

    BlogPaws 2015 and eBook News!

    I’ve attended all but one of the annual BlogPaws conferences (darn chemo ruined my perfect record), and this year’s was a remarkable experience. They’re all wonderful, of course, but this was the first year I got to speak. That’s me. Speaking. I need a haircut. Anyway, it was an absolute pleasure to chat about authenticity in blogging. I truly believe that the key to long-term success is being completely, wholly true to YOU with your blog. In a cluttered online environment, discerning readers can pick out who’s being honest and forthright versus those bloggers who are just shilling. That isn’t to say you can’t earn money on your blog; you…

  • work life

    Here’s What Happened at BlogPaws

    I had a fabulous time at the BlogPaws conference last week. I learned so much about behind-the-scenes social media planning and content strategy, and I spent the entire time surrounded by a brilliant group of women. I tried to soak up everything I could over those four days. As I combed through my notes on the flight home, I realized a few key themes emerged. Here are my top three takeaways from BlogPaws 2014: 1. Tell a story.¬†This point was made in numerous sessions. Readers want a story. Even if you’re writing a product review, turn it into a tale. People want to be entertained, so find a way to…