• work life

    Why BlogPaws?

    On a sunny May morning in 2010, I pulled into a gas station somewhere between Bloomington, IN, and Columbus, OH. I pulled out my phone while the tank filled. I spotted a ton of tweets from other folks who were on their way to the first ever BlogPaws conference. I actually considered NOT tweeting that I was on my way, too, because I felt like such a fraud. Who was I to be going to a social media conference? Who was I–a blogger with less than a year under her belt–to think I could hold my own in a professional crowd? Of course, it all turned out fine, despite myriad…

  • miscellaneous

    5 Affordable Holiday Gifts for Bloggers

    Sure, we could all use a shiny new digital printer, a DSLR camera, or a powerful laptop. And if those gifts are in your budget, by all means! Get them for the blogger on your list! If, however, you’re on a tight budget or your gift list is longer than Santa’s, one of these five affordable holiday gifts for bloggers will do the trick! {*Denotes an affiliate link.}   A pretty notebook Even though we work in a digital space, nothing beats putting pen to paper. When an idea hits–maybe for a new blog post series or a possible collaboration–every blogger needs a nice notebook to jot down the inspiration.…

  • work life

    Here’s What Happened at BlogPaws

    I had a fabulous time at the BlogPaws conference last week. I learned so much about behind-the-scenes social media planning and content strategy, and I spent the entire time surrounded by a brilliant group of women. I tried to soak up everything I could over those four days. As I combed through my notes on the flight home, I realized a few key themes emerged. Here are my top three takeaways from BlogPaws 2014: 1. Tell a story.¬†This point was made in numerous sessions. Readers want a story. Even if you’re writing a product review, turn it into a tale. People want to be entertained, so find a way to…

  • work life

    Travel schedule 2014

    Conferences and meetings and trade shows… Oh, my! I’m still nailing down a few dates, but I wanted to share my travel schedule (so far) for 2014. I’d love to meet in person. If you’ll be in any of these cities or at any of these events, please email me so we can get together! Indianapolis and Bloomington: I just returned from a week in Indianapolis, but I’m going to be there again – and in Bloomington – in April, August, and October. I’m working to finalize dates, but if you’ll be in the area, let’s meet! Global Pet Expo: March 12-14 in Orlando. I haven’t attended this particular trade…