• miscellaneous

    5 Affordable Holiday Gifts for Bloggers

    Sure, we could all use a shiny new digital printer, a DSLR camera, or a powerful laptop. And if those gifts are in your budget, by all means! Get them for the blogger on your list! If, however, you’re on a tight budget or your gift list is longer than Santa’s, one of these five affordable holiday gifts for bloggers will do the trick! {*Denotes an affiliate link.}   A pretty notebook Even though we work in a digital space, nothing beats putting pen to paper. When an idea hits–maybe for a new blog post series or a possible collaboration–every blogger needs a nice notebook to jot down the inspiration.…

  • work life

    On brand loyalty

    My grocery store, which is a less-than-10-minute drive with almost no traffic, sells several types of kitty litter. Many are name brands. Some are low-cost store brands. There are at least two different sizes of bags. Yet I will drive all the way across town, through a ton of traffic on a stoplight-riddled road, just to buy one specific brand of kitty litter.  Why? Because I’m loyal to that brand. I believe in the company’s mission. I believe in the product. They also email me coupons and respond to my tweets. So I make an extra effort to purchase their product. So, what makes a customer loyal to a particular…