• work life

    Blogging Is Dead… and Other Myths

    How often do you hear it lamented, “Blogging is dead”? Just yesterday someone said that to me on a call, ironically, about her business blog. I’ve said this before, and I know I’ll say it a million times more, but just because you don’t like or understand something doesn’t mean you can bury it. And it isn’t just blogging that’s regularly declared dead. Let’s take a look at three of the most pervasive: blogging, Facebook, and reading.   Fiction: Blogs are dead. Fact: Blogs are thriving. In fact, by declaring blogging’s death, you’re likely hurting your business because this form of publication provides many benefits that you can’t accomplish in…

  • work life

    Why You Shouldn’t Rely on Facebook to Build Your Audience

    Can you please hand me that rag so I can dust off my soap box? Facebook. Love it, hate it, or love to hate it, Facebook pervades every part of our existence. Facebook has never been in our daily conversation more so than now. I get that folks are upset. I get it. I do. Except… Facebook isn’t a charity. It’s not a nonprofit organization dedicated to connecting you with that classmate you kind of liked in the third grade, nor is it a community outreach program that links your birthday with causes closest to your heart. (I mean, it kinda does that, but still…) Facebook is a corporate entity…