• miscellaneous

    What I’m working on…

    Balancing a new baby–our daughter is now 16 whole weeks old!!–with work has been a juggling act! Some days, it’s super easy to keep those balls in the air. Other days, they clatter to the ground. #dirtyhairdontcare Honestly, though, I’m someone who has always preferred to be busy, so I don’t really mind the juggling act. That said, I have cut down on some projects. Here are three recent articles I’ve gotten to write: BlogPaws, of course: This active voice vs. passive voice post was my favorite one to write all July! PAW5: I love writing blog posts about enriching your dogs’ lives. It’s a true passion for me! Pet Age:…

  • work life

    What I’m Working On…

    It’s been a bonkers 2016 so far! (I feel like I say that about every year…) I took on the role of Senior Editor at BlogPaws at the end of 2015, and it’s been a whirlwind of activity since. I’m proud of all that’s been accomplished on the BlogPaws blog and would love for you to go check it out. I’ve also contributed two columns each month to Pet Age Magazine. It’s such a pleasure to work with leading pet industry manufacturers and media pros on a monthly basis. I learn so much with every story I write. Check out some of my recent work. It’s been a travel-heavy year,…

  • work life

    BlogPaws 2015 and eBook News!

    I’ve attended all but one of the annual BlogPaws conferences (darn chemo ruined my perfect record), and this year’s was a remarkable experience. They’re all wonderful, of course, but this was the first year I got to speak. That’s me. Speaking. I need a haircut. Anyway, it was an absolute pleasure to chat about authenticity in blogging. I truly believe that the key to long-term success is being completely, wholly true to YOU with your blog. In a cluttered online environment, discerning readers can pick out who’s being honest and forthright versus those bloggers who are just shilling. That isn’t to say you can’t earn money on your blog; you…

  • freelance life

    Writer’s Block Is a Myth

    The New York Times obituary of Joseph Mitchell heralded his work writing about average and eccentric folks, which he did well… until he didn’t. According to the obit: If his name is not as widely known as it might have been, that is mostly because for the last three decades of his life, he wrote nary a word that anybody got to see. For years, he would show up at his tiny office at The New Yorker every day and assure his colleagues that he was working on something, but that it was not quite ready…. Whatever it was, nothing of any substance emerged from his typewriter after 1965 and his friends came…

  • news

    Upcoming pet writing projects – my fave!

    I’m so happy it’s spring! I love this time of year. Flowers are blooming. The days are longer. The mosquitoes aren’t yet the size of finches. Ah, spring! Since it’s the start of the second quarter, it’s also time for us small-business folks to reevaluate our goals and direction for the upcoming months. Did we accomplish what we wanted to in Q1? Where do we want to go in Q2? I’m excited to take on a second assignment with Pet Age, adding a Groom&Board article on top of my Products&Trends piece. I adore this magazine and the staff, and I’m thrilled to tackle more assignments. I’m also contributing more to…

  • work life

    Around here lately: What I’m working on!

    I’m lucky. I work with the best people around. My editors and clients are all incredible people who achieve amazing things, and I’m honored to play a small part in their work. Here are a few things I’ve been working on lately with these wonderful people: Newsletters and web content: I’m challenged to work on an exciting communications strategy with a consulting company that links stateside businesses with overseas partners. It’s been a fun consulting gig, and I’m thrilled I get to work with women leaders on this one. Pet retail trends: I adore Pet Age Magazine and my editor, Michelle. This is one of the most fun articles I get…