• blogging

    Storytelling 201: How to market and sell with stories

    Who here loves to sell? While I can’t see you through my monitor, I bet nearly everyone is shaking their heads, “Nope!” Yet for those of us who run our blogs as a business, that’s essentially what we’re hired to do: Sell either the brand or a specific product that brand manufactures. Whether you participate in influencer marketing campaigns, create and sell your own products, sell services like consulting, or work directly with brands, you’re selling. If you are someone who, like me, feels uncomfortable with the idea of “selling” or you don’t want to come off as “salesy” to your readers, I’m here to reassure you: You can be…